Download Fer's Marketing CV here
Fer Rivero is a Digital Marketer, Marketing Consultant, Growth Hacker and Social Media Expert certified in Marketing by The University of Oxford and Saiid Business School.
Fer is known for his career as an Artist and Freelance Marketer for clients in Europe, the US and Asia for the past 12 years.
He started his career in Digital Marketing at a young age, working on successful projects in Spain. He played a key role in the success of Pizzerias Voy Volando, a local pizzeria that became one of the biggest chains of restaurants in Spain with a yearly profit of 11 to 18 Millions. He also led the national Growth Hacking expansion Campaign for the Lawfirm Solventa Tu Deuda.
At 21 years old, Fer moved to Asia, where he continued to develop his skills in all fields related to Digital Marketing. He worked on Web and Graphic Design, Performance Marketing (Google Ads, Facebook, Instagram, Twitter and LinkedIn Ads), as well as the development and optimization of Off-Page SEO and growing Algorithms for numerous companies within China and Hong Kong.
During his last years in Asia, Fer created his current company "Galeorithm Agency" in the past known as "The Algorithm Agency". He completely became a full-time marketer during the pandemic and currently works as the Marketing Director for his Agency while providing Freelancer Strategy and Consulting services to other agencies in the DACH Region.
His company has a record of more than 800 entrepreneurs and over 420 five-star reviews on Fiverr. Right now, he is also a Marketing Specialist and Consultant for ThoraMedia in Cologne, Germany.
Due to his experience in the field, Fer is a prolific writer and has written articles published on hundreds of digital outlets such as Yahoo News, The London Reporter, American Daily Post, and more.
His Marketing skills include:
Usually handling budgets up to 50.000€ with constant optimization and reporting
Experienced with Short - Long Term Strategy for Companies, Brands and Freelancers
Building Brands digital presence and growing their social medias organically for over 12 years.
Experienced in Content Writing and International Press Kits
Video-Production mostly focused for Social Media and Youtube.
Focused mostly on implementation of blogs, UX...
SolarClarity approached us with one issue, they couldn't find proper Marketing Agencies to manage their Google Ads and expand to the DACH Region successfully. As Fer is one of the Marketing Specialists for the Agency they approached, he was in charge of the advertising campaign as well as Reporting and Management of the client.
The strategy was set with SolarClarity's team, but it needed to be refined and rebuilt to match the new target group they wanted to hit. The testing period was set for three months to reach 50 new clients.
Every Friday he had a meeting with the Marketing Director of the company to report and adapt the strategy and Ad campaigns based on results, availability of their stocks and other factors that could impact the success of the whole project.
Within 3 months, SolarClarity obtained 166 leads with 10.134 Euros, 95% of those leads being accepted as High Quality leads and bringing a revenue of 37 Million to the company.
Fer optimised regularly the ads, decreasing the cost per month as well as the Average cost per Conversion, triplicating the expected results and delivering one of the most successful campaigns in the Solar Industry within the DACH Region.
Tutu Cosmetics, a new brand based between Germany and Spain with their factory in Latvia, reached to Galeorithm Agency with the entire possibility of changing their Marketing forever.
Our team was in charge of Product Design for their new line, Social Media Creation, Brand Development, New Website and full Marketing Strategy to expand the reach of their products around the south of Europe.
Once the 7 products from their new Cosmetic line were created, we focused on their website, trying to showcase a fresh approach which aligned with their new image, creating a confident and unique Brand.
